Thursday, September 8, 2011
ARCH-ARQ: schmidhuber + partner: audi ring for frankfurt motor show 2011
A double-story twisting test drive track encircles vehicle showrooms and exhibits in the 'audi ring' building
created by munich-based architecture studio schmidhuer + partner for audi during the 2011 frankfurt motor show,
running september 15th through 25th.
situated on agora square, the 'audi ring' composes an entirely separate building at the fair site,
the first free-standing temporary building at the event. upon entry, visitors encounter the 'grand hall' showroom
of new audi vehicles, followed by interactive exhibits about the company's technology and design process.
a 400-meter test track extends across both levels of the interior, visible from the exterior via cutaways along the structure's
sides and top, and permitting the travel of up to nine vehicles at once. the course is open for visitors to experience by riding
as passengers alongside professional drivers in a range of current and future audi vehicles
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